A marketing and SEO solution for a Make Up Artist.

Amy Caine ran her Make-Up business through a combination of social media and word of mouth. It was vital for Amy to have a centralised location on the web to legitimise her business and build on her initial success.

Furthermore, Amy had no way of analysing or visualising her users behaviour to spot either the positive or negative behaviours of her clients when interacting with her online advertisements. A scattergun approach was being used.

Project Overview
Analyse
  • Identify key pain points
  • Establish a brand identity
  • Create a plan/proposal
Develop
  • Prototype
  • Code
  • Optimise for SEO
Launch
  • Search engine optimisation of content
  • User training
  • Full Release and Launch
Content is King but engagement is Queen, and the lady rules the house!

Brand image was important to Amy and with this in mind  negative space and pastel colours has been used to target her key audience which in this case are brides to be. Her logo is really the focal point of the concept using a combination of coloured brush stroke and a scratched out text effect to gain maximum impact.

The site uses a fully bespoke/customizable WordPress theme. The solution created for Amy’s business problem allows her to both manage her content efficiently for search engine optimisation(SEO) and analyse users behaviour when engaging with that content through an interactive admin dashboard.

Amy is now able to see what is working and what is not and has regained a semblance of power when it comes to how users interact with her content.

Visit the site